Maison Francis Kurkdjian 724 is a unisex fragrance that enthralls the senses with its fresh, powdery, sweet, and woody notes. This sophisticated perfume is inspired by the unique energy that unites all megalopolises, embodying the fast-paced and invigorating environment of a bustling metropolis. The elegant silhouette of the fragrance ascends like a pure sky rising over the city, carrying with it the excitement of urban life. Behind the name 724, lies Francis Kurkdjian's fascination for the world's cities and their creative energy. The composition begins with top notes of aldehydes, followed by heart notes of jasmine absolute, sweet pea, and mock orange. It settles on a base of white musk and sandalwood, creating an airy, musky floral scent that resonates like the pulsation of a thriving city. This is a new fragrance, launched in 2022, and offers a distinct and unique concept, building on the canvas of its predecessor but carving out a space for itself.