Initio Wild Rush is a new unisex fragrance launched in 2026, described as an aromatic fougère with a lively, modern edge. It opens with bright bergamot and aromatic lavender, lifted by juicy red berries. Warm caramel and vanilla add an addictive sweetness, while patchouli and sandalwood create a smooth, woody base. Built around a neuro-olfactive concept, it aims to amplify joy, energy, and confidence.